15 Jan What is Internet Marketing? Is it for your business??
Well, you must be quite aware of the word ‘Marketing’ and how it is the mantra for the success of your business. Marketing is what drives your business, brings in customers and builds your brand etc. Essentially without Marketing how else would you grow your business? Now add the word ‘Internet’ to it. The world is moving online, your customers are starting to buy even their toothpaste on the web!! So then how can you afford to not pay close attention to Internet as a medium for your marketing.
Internet marketing does not mean that you stop offline marketing initiatives such as your brochures, telephone directories etc. Offline and internet marketing are complimentary and not substitutes. Lets take a very basic example of SEO. When I had to rent a projector for one of my presentations, first thing I did was to Google ‘projector rental Vancouver’ and I started calling all the businesses that were on the top of page one of Google. After I spoke with a couple of these companies, based on the kind of service they provided, I rented my projector from one of them. Bingo! This company got my sale. And how? By being there where I was searching, the first page of Google. Projector rental businesses on page 2 and onwards, did not even exist for me. So SEO can be a great business channel !
But just coming to the top page of Google through SEO is not enough. Now that your customers have found you, your website needs to be able to impress them and convert them into a lead. You don’t want them to find you on google, come to your website, NOT like your website because they can’t find the information they are looking for and leave your website without calling for your services. Conversion Optimization means implementing strategies on your website to increase conversion of visitors into leads. So your website should not be a collection of beautiful and information-filled pages, but a strategic framework to capture your customer’s attention based on customer’s behavior, needs etc.
The ecosystem of Internet Marketing is huge but these can be a great start to further boost your business.