31 Aug Content Strategy for Social Media
Creativity is the crux of any good social media strategy. Relevant, smart and interesting content that effectively projects what your brand represents and further motivates target audiences to remain engaged with your business is the key to a good social media strategy.
The lack of direction in your content frame work, in terms of objective and goals of what you want to say, how you want to say, when you want to say it and through what medium means you are risking the success of your entire social media plan.
A good content strategy is built based on complete awareness about what your target audience wants to talk about. Your content strategy must exhibit the capabilities to engage the target audiences in relevant discussions. In addition to this, content strategists should be fully aware of where their target audiences are ‘hanging out’ on the web. Start conversations on relevant platforms and prioritize the one’s which bring maximum response.
A social media plan integrated with a comprehensive content strategy helps in creating a better representation of your brand in the social media space and on the internet on the whole.
1. Translating your Brand Personality:
A good to way to start is to give your brand a personality and implementing it through your content on various social media. Your status updates on Facebook, or your tweets on Twitter should be a clear representation of what your brand stands for.
As a music channel for the youth, your content can consist of relevant, funny and interesting updates that keep your target audiences wanting for more.
2. Identify Your Target Audience
Get clarity on who you are going to be communicating with. What are their demographics, attitudes, beliefs and expectations out of your brand? Why will they follow you on the social media space?
Understanding all of this will allow you to generate content that they relate thus enabling you to conduct effective user engagement. Also gather information that helps you identify the most likely places on the web where you can find your audience.
For example, a strong content strategy on a website such as LinkedIn.com can prove to be an effective tool for B2B campaigns. And if your business primarily revolves around B2C offerings, you would want to move to website such as Facebook and MySpace.
3. Have a Content Role-out Strategy in Place:
Time your content have a role-out plan ready. This means you need to decide what you are going say when. Some content can be effectively planned. For Example, a fashion line can get innovative during Halloween and integrate the excitement of the festival with its content on social networks. Talking about Halloween during Christmas is going to be no relevance to your target audiences.
At the same time, you must be prepared to incorporate some unplanned content based on current events into your content. Brands can show some empathy for the victims of Hurricane Irene, hereby gaining some credibility and consequent fan following.
To effectively track relevant topics and trends on the web, explore tools such as Google Trends. It is also recommended that you conduct a keyword analysis to get an idea on what the audiences are talking about on popular social media platforms.
4. Exploit the Social Media to Meet your Troubleshooting Goals
A content rich social media page can do wonders when it comes to building trust for your brand. Make sure your content strategy incorporates the provision of basic information that equips users to help themselves use your products or services more effectively.
This simple personalized touch not only helps reduce costumer complaints in the long run but also helps build brand loyalty.
5. Stay Realistic:
Make sure you are true to all the content that you post on a social platform. Do not make any strong statements or promises that you are not going to fulfill. Remember that a strong following on a social media platform doesn’t mean it is a confirmed customer base. Many of them would be following you while they are in the process of making a decision on whether or not to avail your products or services. Provide crisp and realistic information that will aide them in making their buying decisions in your favor.
6. Measure the Success of your Social Media Content strategy
After having implemented your content strategy keeping in mind the points discussed above, it is time to measure the effect of your content strategy. Here a few simple ways to measure the success of your plan:
¨ Keep a check on approximately how make ‘likes’ and comments you get on your Facebook posts.
¨ You can also get average statistics on how many of your twitter updates get retweeted by your followers.
¨ Track the mentions you receive on Twitter.
¨ You can also easily keep a check on the traffic of your blog by tracking the comments and visitor counters.
¨ You must eventually also employ tools that help you measure the referral traffic that goes to your website from social media platforms where you are active.
Finally, a good social media content strategy also involves listening. Be aware of what others saying and doing on the internet. Periodically tweak your strategy to suite the audiences expectations and to keep up with the ongoing trends. Remember that your strategy may not show immediate results but you have to be patient and perseverant in posting information to eventually have your social media goals succeed. And finally, be sure all content plan revolves around ethical practices that aim at providing correct information to your target audiences.