While you don’t want to design a website for all five senses — because that would most certainly lead to sensory overload — you can use individual senses to strengthen the experience visitors have. Let’s take a look at five ways you can use the...
A wrap up of this year's social media advertising highlights. After suspending Cambridge Analytica from its platform in March, Facebook’s data management issues remained the lead social media news story throughout 2018. The company’s constant stream of user privacy challenges left little space for other social platforms to...
Armed with data and insights, Watson Marketing empowers marketers to know their customers better than ever and help drive loyalty. Sponsored Content: Provided By IBM With Insider Studios on November 14, 2018 at 7:30 am In the summer of 1956, 10 scientists and mathematicians gathered at New Hampshire’s...
Through the keen application of data and the robust messaging opportunities of email, marketers can turn behavioral signals into conversions and keep customers engaged. Customer-centric marketing must absolutely deliver one thing: value. Here’s why. A recent report from The Radicati Group reports 124 business emails are sent...
Slapping together a couple ideas and a logo is not a brand strategy, says contributor Allen Martinez from Marketing Land. Ivoryshore has the expertise to help you create and execute a well thought out strategy to promote your brand. Thank you to Author Allen Martinez from Marketing Land When...
Monitoring web migrations: A checklist What to monitor during a web migration and tips on how to fix issues so you don't lose traffic and rankings Whether it is a website rebranding, a consolidation of different web properties or an HTTP to HTTPs migration, when you are implementing...
As an agency receiving web design RFPs frequently, we can tell you that upfront inquiries like, "What would you charge for a website", can be a slippery slope. This is primarily because clients coming from sundry industries are often unaware that web design projects vary immensely...
The web is a harsh place where a book is very often judged by its cover. No matter how rational your intentions are, just a few mistakes and your site can be written off by potential customers. It doesnât matter if your budget isnât monolithic, your...
Most of today's eCommerce sites have a navigation bar that leads users to a narrowed-down category, and then displays items in that category. What if you think of those categories as impromptu public bulletin boards, where people can pin, post, leave, and erase pictures and messages...
The Web is a large market, and your website a small store in it. Attracting and retaining people's attention to your store is becoming more difficult than ever before. Utilizing 'words' to your advantage is then one of the most practical techniques to capture your...