Web Design

Traditionally, interface designers have viewed their work primarily as the development of tools to facilitate the performance of information tasks. Similarly, users have believed that they respond to interactive interfaces as they would to mere machines, setting aside any social or emotional concerns. However, the technology...

Marketing researchers have long used the eye-tracking technique to determine what features of product advertising and packaging attracts buyer attention. Advances in Eye tracking technology have allowed testers to determine eye movement and eye-fixation patterns to evaluate the usability of their screen layouts and visual...