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Web Analytics

31 Dec

Posted at 22:17h in Business, Design, Market Research, SEO, Search Marketing, Social Media, Uncategorized, User Experience, Web Analytics, Web Design, Website Development by

A wrap up of this year's social media advertising highlights. After suspending Cambridge Analytica from its platform in March, Facebook’s data management issues remained the lead social media news story throughout 2018. The company’s constant stream of user privacy challenges left little space for other social platforms to...

20 Nov

Posted at 20:47h in Accessible Web Design, Art, Blogging, Branding, Business, Content Strategy, Customer Lifetime Value, Design, Design Inspiration, Google Updates, Market Research, SEO, Search Marketing, Social Media, Social Search, User Experience, Web Analytics, Web Design, Website Development by

Armed with data and insights, Watson Marketing empowers marketers to know their customers better than ever and help drive loyalty. Sponsored Content: Provided By IBM With Insider Studios on November 14, 2018 at 7:30 am In the summer of 1956, 10 scientists and mathematicians gathered at New Hampshire’s...

07 Sep

Posted at 19:01h in Art, Blogging, Branding, Business, Content Strategy, Customer Lifetime Value, Design, Design Inspiration, Google Analytic, Market Research, Search Marketing, Social Media, Social Search, UX Design, User Experience, Web Analytics, Web Design, Web Design RFP, Website Development by

Through the keen application of data and the robust messaging opportunities of email, marketers can turn behavioral signals into conversions and keep customers engaged. Customer-centric marketing must absolutely deliver one thing: value. Here’s why. A recent report from The Radicati Group reports 124 business emails are sent...

09 Jun

Posted at 01:39h in Accessible Web Design, Branding, Business, Content Strategy, Customer Lifetime Value, Design, Google Analytic, SEO, Search Marketing, Social Media, Social Search, User Experience, Web Analytics, Web Design by

Understanding the intent behind the keywords you target simplifies the entire SEO process, says contributor Marcus Miller. Here is a look at how to understand and categorize keywords based on intent.   Search engines exist to provide users with results that are relevant to the search query....

30 May

Posted at 09:30h in Branding, Business, Content Strategy, Design, Google Analytic, Market Research, SEO, Search Marketing, Social Media, Uncategorized, User Experience, Web Analytics, Web Design by

Is the way to go, says  Jessica Foster from Search Engine Land. Here she shares eight ways to create content that satisfies people and engines. Just when we thought the saying “Content is king” was gone for good, there it goes showing its sneaky little face...

09 Mar

Posted at 17:14h in Branding, Business, Case Study, Market Research, SEO, Search Marketing, User Experience, Web Analytics, Web Design by

Marketing technology lets small brands execute campaigns modeled on elaborate international product launches. Contributor Chuck Moran explains how. When it comes to marketing, size matters. Or does it? If you can’t beat the big guys with big budgets, it still pays dividends to think like them. Among the...

26 Feb

Posted at 18:51h in Blogging, Branding, Business, Content Strategy, SEO, Search Marketing, Social Media, Uncategorized, User Experience, Web Analytics, Web Design by

E-commerce is now a truly cross-device experience. For many retailers, mobile traffic equals or exceeds desktop traffic. Now, according to Criteo’s latest commerce report (Q4 2017), mobile sales represent the majority of total e-commerce for retailers with successful shopping apps. Retailers that have both mobile sites and apps are...

14 Feb

Posted at 21:22h in Business, Design, Design Inspiration, Google Analytic, Google Updates, Market Research, SEO, Search Marketing, Uncategorized, User Experience, Web Analytics, Web Design, Website Development by

Monitoring web migrations: A checklist   What to monitor during a web migration and tips on how to fix issues so you don't lose traffic and rankings Whether it is a website rebranding, a consolidation of different web properties or an HTTP to HTTPs migration, when you are implementing...

16 Jan

Posted at 22:14h in Accessible Web Design, Blogging, Branding, Business, Content Strategy, Google Analytic, Market Research, SEO, Search Marketing, Social Media, Social Search, User Experience, Web Analytics, Web Design by

“Marketing doesn’t drive revenue — sales does.” Sound familiar? I can’t tell you the countless clients I have worked with who have made statements like that, illuminating their company’s narrow perspective on marketing as a cost center, not a revenue center. As I should hope we...