Web Analytics

A wrap up of this year's social media advertising highlights. After suspending Cambridge Analytica from its platform in March, Facebook’s data management issues remained the lead social media news story throughout 2018. The company’s constant stream of user privacy challenges left little space for other social platforms to...

Armed with data and insights, Watson Marketing empowers marketers to know their customers better than ever and help drive loyalty. Sponsored Content: Provided By IBM With Insider Studios on November 14, 2018 at 7:30 am In the summer of 1956, 10 scientists and mathematicians gathered at New Hampshire’s...

Through the keen application of data and the robust messaging opportunities of email, marketers can turn behavioral signals into conversions and keep customers engaged. Customer-centric marketing must absolutely deliver one thing: value. Here’s why. A recent report from The Radicati Group reports 124 business emails are sent...

Understanding the intent behind the keywords you target simplifies the entire SEO process, says contributor Marcus Miller. Here is a look at how to understand and categorize keywords based on intent.   Search engines exist to provide users with results that are relevant to the search query....

Is the way to go, says  Jessica Foster from Search Engine Land. Here she shares eight ways to create content that satisfies people and engines. Just when we thought the saying “Content is king” was gone for good, there it goes showing its sneaky little face...

Marketing technology lets small brands execute campaigns modeled on elaborate international product launches. Contributor Chuck Moran explains how. When it comes to marketing, size matters. Or does it? If you can’t beat the big guys with big budgets, it still pays dividends to think like them. Among the...

E-commerce is now a truly cross-device experience. For many retailers, mobile traffic equals or exceeds desktop traffic. Now, according to Criteo’s latest commerce report (Q4 2017), mobile sales represent the majority of total e-commerce for retailers with successful shopping apps. Retailers that have both mobile sites and apps are...

Monitoring web migrations: A checklist   What to monitor during a web migration and tips on how to fix issues so you don't lose traffic and rankings Whether it is a website rebranding, a consolidation of different web properties or an HTTP to HTTPs migration, when you are implementing...

“Marketing doesn’t drive revenue — sales does.” Sound familiar? I can’t tell you the countless clients I have worked with who have made statements like that, illuminating their company’s narrow perspective on marketing as a cost center, not a revenue center. As I should hope we...