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User Experience

26 Feb

Posted at 18:51h in Blogging, Branding, Business, Content Strategy, SEO, Search Marketing, Social Media, Uncategorized, User Experience, Web Analytics, Web Design by

E-commerce is now a truly cross-device experience. For many retailers, mobile traffic equals or exceeds desktop traffic. Now, according to Criteo’s latest commerce report (Q4 2017), mobile sales represent the majority of total e-commerce for retailers with successful shopping apps. Retailers that have both mobile sites and apps are...

14 Feb

Posted at 21:22h in Business, Design, Design Inspiration, Google Analytic, Google Updates, Market Research, SEO, Search Marketing, Uncategorized, User Experience, Web Analytics, Web Design, Website Development by

Monitoring web migrations: A checklist   What to monitor during a web migration and tips on how to fix issues so you don't lose traffic and rankings Whether it is a website rebranding, a consolidation of different web properties or an HTTP to HTTPs migration, when you are implementing...

02 Feb

Posted at 22:26h in Blogging, Branding, Business, Content Strategy, Market Research, SEO, Search Marketing, Social Media, Social Search, User Experience by

New budgets, new goals and new challenges. It brings both a temporal reset and a financial reset, which makes it a great time to take stock of what you have and prioritize what needs to get done. Similar to a New Year’s resolution, often the answers...

16 Jan

Posted at 22:14h in Accessible Web Design, Blogging, Branding, Business, Content Strategy, Google Analytic, Market Research, SEO, Search Marketing, Social Media, Social Search, User Experience, Web Analytics, Web Design by

“Marketing doesn’t drive revenue — sales does.” Sound familiar? I can’t tell you the countless clients I have worked with who have made statements like that, illuminating their company’s narrow perspective on marketing as a cost center, not a revenue center. As I should hope we...

21 Dec

Posted at 23:01h in Accessible Web Design, Branding, Business, Customer Lifetime Value, Google Analytic, Google Updates, Market Research, Uncategorized, User Experience, Web Analytics by

Evolving capabilities and changing regulatory dynamics will affect how marketers connect with and engage customers and prospects in 2018. Digital advertising in 2017 saw several major changes that will continue to influence and affect the work of digital marketers in the coming year. As we go speeding into...

04 Dec

Posted at 19:58h in Branding, Business, Content Strategy, Design, Design Inspiration, Search Marketing, Social Media, User Experience by

New market conditions call for new marketing strategies. In today’s world, digital media is so pervasive that it’s no longer considered unique; it’s a way of life. Virtually everyone has a smartphone, and most individuals and households have multiple smart devices, including tablets, phones and computers....

27 Nov

Posted at 20:32h in Accessible Web Design, Art, Branding, Business, Content Strategy, Design, Market Research, UX Design, User Experience, Web Design by

New formats are infusing digital ads with creativity that gets results. With the rise of mobile usage, brands have been challenged to figure out how to do more with less screen real estate and shorter attention spans. Thanks to a combination of new technologies, more powerful mobile...

15 Nov

Posted at 21:50h in Blogging, Business, Content Strategy, Google Analytic, SEO, Search Marketing, Social Media, User Experience, Web Analytics, Web Design by

To help you plan ahead and get your content marketing program in tip-top shape, here are a few predictions for the changes you can expect to see next year. We’re in the end of 2017, cruising into the all-important holiday season, and you’re probably focused on...