Uncategorized

Your reputation is tied to your IP and your domain, thus, both have to be properly configured and protected. During a Q&A at a recent event, I was asked which was better: dedicated or shared IPs. This is a great question because there are many factors...

Discovery campaigns are available to all advertisers globally. Discovery ads serve automatically across YouTube, Discover and Gmail. Google introduced two big image-driven ad tests at its Google Marketing Live event last year. Gallery ads for Search campaigns didn’t make it and are set to shuffle off this summer, but Discovery...

Marketing leaders strive for one-to-one personalization, but fall significantly short in most cases. Stamford, CT (Mar. 11, 2019) – While most marketing leaders continue to strive for one-to-one personalization, achieving this type of tailored messaging falls short, causing most personalization efforts to fail, according to Gartner,...

A wrap up of this year's social media advertising highlights. After suspending Cambridge Analytica from its platform in March, Facebook’s data management issues remained the lead social media news story throughout 2018. The company’s constant stream of user privacy challenges left little space for other social platforms to...

Slapping together a couple ideas and a logo is not a brand strategy, says contributor Allen Martinez from Marketing Land. Ivoryshore has the expertise to help you create and execute a well thought out strategy to promote your brand. Thank you to Author  Allen Martinez  from Marketing Land When...

Is the way to go, says  Jessica Foster from Search Engine Land. Here she shares eight ways to create content that satisfies people and engines. Just when we thought the saying “Content is king” was gone for good, there it goes showing its sneaky little face...

E-commerce is now a truly cross-device experience. For many retailers, mobile traffic equals or exceeds desktop traffic. Now, according to Criteo’s latest commerce report (Q4 2017), mobile sales represent the majority of total e-commerce for retailers with successful shopping apps. Retailers that have both mobile sites and apps are...

Monitoring web migrations: A checklist   What to monitor during a web migration and tips on how to fix issues so you don't lose traffic and rankings Whether it is a website rebranding, a consolidation of different web properties or an HTTP to HTTPs migration, when you are implementing...