Become an SEO rock star: Evolve your SEO skill set Bobby Lyons lists areas of marketing and technology you need to master to be at the top of your game. During my career, several executives have asked why so many of my search engine optimization (SEO) team...
E-commerce is now a truly cross-device experience. For many retailers, mobile traffic equals or exceeds desktop traffic. Now, according to Criteo’s latest commerce report (Q4 2017), mobile sales represent the majority of total e-commerce for retailers with successful shopping apps. Retailers that have both mobile sites and apps are...
New budgets, new goals and new challenges. It brings both a temporal reset and a financial reset, which makes it a great time to take stock of what you have and prioritize what needs to get done. Similar to a New Year’s resolution, often the answers...
Are your social media ads missing the mark? Peter Minnium outlines eight tips and tricks to help you connect with your audience and build a community of loyal followers. A friend recently complained to me that the targeted ads that persistently stud her social media feeds are...
“Marketing doesn’t drive revenue — sales does.” Sound familiar? I can’t tell you the countless clients I have worked with who have made statements like that, illuminating their company’s narrow perspective on marketing as a cost center, not a revenue center. As I should hope we...
New market conditions call for new marketing strategies. In today’s world, digital media is so pervasive that it’s no longer considered unique; it’s a way of life. Virtually everyone has a smartphone, and most individuals and households have multiple smart devices, including tablets, phones and computers....
To help you plan ahead and get your content marketing program in tip-top shape, here are a few predictions for the changes you can expect to see next year. We’re in the end of 2017, cruising into the all-important holiday season, and you’re probably focused on...
There's no denying that some of the best and the most successful campaigns on Social media aim at tapping into a genuine sentiment that make us feel either happy, proud, inspired, hopeful, compassionate or something else. It isn't just pure luck that 54% of B2B...
In the winter of 2010, Matt Cutts was asked a question by someone with regards to an article by Danny Sullivan (of Search Engine Land) about the importance of Social signals. Matt was directly asked whether he could confirm whether Google uses Twitter and Facebook...
While time spent and activity on Google+ is dropping, these stats may not be as meaningful as they seem. Google needs user data. It is less concerned about people posting status updates every five minutes than they are about making sure people are 'signed in' as they...