While you don’t want to design a website for all five senses — because that would most certainly lead to sensory overload — you can use individual senses to strengthen the experience visitors have. Let’s take a look at five ways you can use the...
Armed with data and insights, Watson Marketing empowers marketers to know their customers better than ever and help drive loyalty. Sponsored Content: Provided By IBM With Insider Studios on November 14, 2018 at 7:30 am In the summer of 1956, 10 scientists and mathematicians gathered at New Hampshire’s...
Through the keen application of data and the robust messaging opportunities of email, marketers can turn behavioral signals into conversions and keep customers engaged. Customer-centric marketing must absolutely deliver one thing: value. Here’s why. A recent report from The Radicati Group reports 124 business emails are sent...
Monitoring web migrations: A checklist What to monitor during a web migration and tips on how to fix issues so you don't lose traffic and rankings Whether it is a website rebranding, a consolidation of different web properties or an HTTP to HTTPs migration, when you are implementing...
New market conditions call for new marketing strategies. In today’s world, digital media is so pervasive that it’s no longer considered unique; it’s a way of life. Virtually everyone has a smartphone, and most individuals and households have multiple smart devices, including tablets, phones and computers....
Contrary to popular belief, you don't need to wear weird shoes or pink tassels over your head to be a design thinker. Nor are design thinkers necessarily created only by design schools, even though most professionals have had some kind of design training. In our...