Content Strategy

“Marketing doesn’t drive revenue — sales does.” Sound familiar? I can’t tell you the countless clients I have worked with who have made statements like that, illuminating their company’s narrow perspective on marketing as a cost center, not a revenue center. As I should hope we...

New market conditions call for new marketing strategies. In today’s world, digital media is so pervasive that it’s no longer considered unique; it’s a way of life. Virtually everyone has a smartphone, and most individuals and households have multiple smart devices, including tablets, phones and computers....

New formats are infusing digital ads with creativity that gets results. With the rise of mobile usage, brands have been challenged to figure out how to do more with less screen real estate and shorter attention spans. Thanks to a combination of new technologies, more powerful mobile...

To help you plan ahead and get your content marketing program in tip-top shape, here are a few predictions for the changes you can expect to see next year. We’re in the end of 2017, cruising into the all-important holiday season, and you’re probably focused on...