Business

Monitoring web migrations: A checklist   What to monitor during a web migration and tips on how to fix issues so you don't lose traffic and rankings Whether it is a website rebranding, a consolidation of different web properties or an HTTP to HTTPs migration, when you are implementing...

New budgets, new goals and new challenges. It brings both a temporal reset and a financial reset, which makes it a great time to take stock of what you have and prioritize what needs to get done. Similar to a New Year’s resolution, often the answers...

“Marketing doesn’t drive revenue — sales does.” Sound familiar? I can’t tell you the countless clients I have worked with who have made statements like that, illuminating their company’s narrow perspective on marketing as a cost center, not a revenue center. As I should hope we...

Evolving capabilities and changing regulatory dynamics will affect how marketers connect with and engage customers and prospects in 2018. Digital advertising in 2017 saw several major changes that will continue to influence and affect the work of digital marketers in the coming year. As we go speeding into...

New market conditions call for new marketing strategies. In today’s world, digital media is so pervasive that it’s no longer considered unique; it’s a way of life. Virtually everyone has a smartphone, and most individuals and households have multiple smart devices, including tablets, phones and computers....

New formats are infusing digital ads with creativity that gets results. With the rise of mobile usage, brands have been challenged to figure out how to do more with less screen real estate and shorter attention spans. Thanks to a combination of new technologies, more powerful mobile...

To help you plan ahead and get your content marketing program in tip-top shape, here are a few predictions for the changes you can expect to see next year. We’re in the end of 2017, cruising into the all-important holiday season, and you’re probably focused on...