Are your social media ads missing the mark? Peter Minnium outlines eight tips and tricks to help you connect with your audience and build a community of loyal followers. A friend recently complained to me that the targeted ads that persistently stud her social media feeds are...
“Marketing doesn’t drive revenue — sales does.” Sound familiar? I can’t tell you the countless clients I have worked with who have made statements like that, illuminating their company’s narrow perspective on marketing as a cost center, not a revenue center. As I should hope we...
Evolving capabilities and changing regulatory dynamics will affect how marketers connect with and engage customers and prospects in 2018. Digital advertising in 2017 saw several major changes that will continue to influence and affect the work of digital marketers in the coming year. As we go speeding into...
New market conditions call for new marketing strategies. In today’s world, digital media is so pervasive that it’s no longer considered unique; it’s a way of life. Virtually everyone has a smartphone, and most individuals and households have multiple smart devices, including tablets, phones and computers....
New formats are infusing digital ads with creativity that gets results. With the rise of mobile usage, brands have been challenged to figure out how to do more with less screen real estate and shorter attention spans. Thanks to a combination of new technologies, more powerful mobile...
7 Tips for getting the most out of your holiday paid search ads. It’s never too early to start thinking about holiday advertising, as Q4 is the biggest quarter for many retailers. Naturally, many of our clients have their holiday advertising plans in place for the...
Entrepreneurial qualities in people are an added advantage. No matter just a cog in the wheel, anyone with the right vision, creativity, and problem solving capability can take a task from fine to excellent! what entrepreneurial qualities you'd look for in your designer, apart from being...
The internet offers brands a chance to interact, surprise, even flirt with their customers. It's important to embrace the change, be flexible and engaging. It will be even better if there's a deeper thought behind your web design strategy. During 2012, DC comics...