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Branding

12 Jun

Posted at 22:53h in Branding, Business, Content Strategy, Google Analytic, Google Updates, Uncategorized by

Discovery campaigns are available to all advertisers globally. Discovery ads serve automatically across YouTube, Discover and Gmail. Google introduced two big image-driven ad tests at its Google Marketing Live event last year. Gallery ads for Search campaigns didn’t make it and are set to shuffle off this summer, but Discovery...

20 Nov

Posted at 20:47h in Accessible Web Design, Art, Blogging, Branding, Business, Content Strategy, Customer Lifetime Value, Design, Design Inspiration, Google Updates, Market Research, SEO, Search Marketing, Social Media, Social Search, User Experience, Web Analytics, Web Design, Website Development by

Armed with data and insights, Watson Marketing empowers marketers to know their customers better than ever and help drive loyalty. Sponsored Content: Provided By IBM With Insider Studios on November 14, 2018 at 7:30 am In the summer of 1956, 10 scientists and mathematicians gathered at New Hampshire’s...

07 Sep

Posted at 19:01h in Art, Blogging, Branding, Business, Content Strategy, Customer Lifetime Value, Design, Design Inspiration, Google Analytic, Market Research, Search Marketing, Social Media, Social Search, UX Design, User Experience, Web Analytics, Web Design, Web Design RFP, Website Development by

Through the keen application of data and the robust messaging opportunities of email, marketers can turn behavioral signals into conversions and keep customers engaged. Customer-centric marketing must absolutely deliver one thing: value. Here’s why. A recent report from The Radicati Group reports 124 business emails are sent...

27 Jun

Posted at 20:48h in Accessible Web Design, Blogging, Branding, Business, Content Strategy, Design, Market Research, SEO, Search Marketing, Social Media, UX Design, Uncategorized, User Experience, Web Design, Website Development by

Slapping together a couple ideas and a logo is not a brand strategy, says contributor Allen Martinez from Marketing Land. Ivoryshore has the expertise to help you create and execute a well thought out strategy to promote your brand. Thank you to Author  Allen Martinez  from Marketing Land When...

09 Jun

Posted at 01:39h in Accessible Web Design, Branding, Business, Content Strategy, Customer Lifetime Value, Design, Google Analytic, SEO, Search Marketing, Social Media, Social Search, User Experience, Web Analytics, Web Design by

Understanding the intent behind the keywords you target simplifies the entire SEO process, says contributor Marcus Miller. Here is a look at how to understand and categorize keywords based on intent.   Search engines exist to provide users with results that are relevant to the search query....

30 May

Posted at 09:30h in Branding, Business, Content Strategy, Design, Google Analytic, Market Research, SEO, Search Marketing, Social Media, Uncategorized, User Experience, Web Analytics, Web Design by

Is the way to go, says  Jessica Foster from Search Engine Land. Here she shares eight ways to create content that satisfies people and engines. Just when we thought the saying “Content is king” was gone for good, there it goes showing its sneaky little face...

09 Mar

Posted at 17:14h in Branding, Business, Case Study, Market Research, SEO, Search Marketing, User Experience, Web Analytics, Web Design by

Marketing technology lets small brands execute campaigns modeled on elaborate international product launches. Contributor Chuck Moran explains how. When it comes to marketing, size matters. Or does it? If you can’t beat the big guys with big budgets, it still pays dividends to think like them. Among the...

26 Feb

Posted at 18:51h in Blogging, Branding, Business, Content Strategy, SEO, Search Marketing, Social Media, Uncategorized, User Experience, Web Analytics, Web Design by

E-commerce is now a truly cross-device experience. For many retailers, mobile traffic equals or exceeds desktop traffic. Now, according to Criteo’s latest commerce report (Q4 2017), mobile sales represent the majority of total e-commerce for retailers with successful shopping apps. Retailers that have both mobile sites and apps are...

02 Feb

Posted at 22:26h in Blogging, Branding, Business, Content Strategy, Market Research, SEO, Search Marketing, Social Media, Social Search, User Experience by

New budgets, new goals and new challenges. It brings both a temporal reset and a financial reset, which makes it a great time to take stock of what you have and prioritize what needs to get done. Similar to a New Year’s resolution, often the answers...