Blog
Our Must ReadsCan You Design A Website For The Five Senses?
While you don’t want to design a website for all five senses — because that would most certainly lead to sensory overload — you can use individual senses to strengthen th
05 August, 20204 Elements Every Content Medium Needs to Have.
Your topic should be something your users and followers want to learn about with a clear call to action and flexible messaging to recreate the topic on multiple platforms
03 July, 2020Is your business ready to start using LinkedIn Ads?
For most, LinkedIn Ads works best if you focus on getting people into your funnel — not on getting them to buy today. When it comes to B2B marketing, there are a lo
27 June, 2020The Need to Understand Dedicated and Shared IPs in Marketing
Your reputation is tied to your IP and your domain, thus, both have to be properly configured and protected. During a Q&A at a recent event, I was asked which was bet
19 June, 2020Google is Coming for Facebook Budgets with Discovery Ads, Now Available Globally
Discovery campaigns are available to all advertisers globally. Discovery ads serve automatically across YouTube, Discover and Gmail. Google introduced two big image-drive
12 June, 2020Brands Risk Losing 38 Percent of Customers Because of Poor Marketing Personalization Efforts: Gartner Survey
Marketing leaders strive for one-to-one personalization, but fall significantly short in most cases. Stamford, CT (Mar. 11, 2019) – While most marketing leaders continue
29 April, 2019The technical SEO hierarchy of needs
Use the hierarchy of your site’s technical SEO needs to understand its technical growth and actualization — and uncover what to do next to improve it. What makes a
28 February, 2019Social Media 2018 put the spotlight on data, video, Stories.
A wrap up of this year’s social media advertising highlights. After suspending Cambridge Analytica from its platform in March, Facebook’s data management
31 December, 2018A new customer experience, how AI is changing marketing
Armed with data and insights, Watson Marketing empowers marketers to know their customers better than ever and help drive loyalty. Sponsored Content: Provided By IBM With
20 November, 2018Crafting the Right Digital Strategy
When it comes to campaign design and measurement, many sizes fit all… When you focus on tuning one campaign KPI, you inevitably affect the others. It’s an imp
31 October, 2018Making potential customers happy: How to nurture the best possible leads
Through the keen application of data and the robust messaging opportunities of email, marketers can turn behavioral signals into conversions and keep customers engaged. C
07 September, 2018Building a brand strategy: Essentials for Your long-term success
Slapping together a couple ideas and a logo is not a brand strategy, says contributor Allen Martinez from Marketing Land. Ivoryshore has the expertise to help you create
27 June, 2018How to understand searcher intent and use it to boost SEO rankings
Understanding the intent behind the keywords you target simplifies the entire SEO process, says contributor Marcus Miller. Here is a look at how to understand and categor
09 June, 2018Going beyond keywords to write high-quality content that attracts new customers and is SEO-friendly.
Is the way to go, says Jessica Foster from Search Engine Land. Here she shares eight ways to create content that satisfies people and engines. Just when we thought the s
30 May, 2018Three brands still killing it on Facebook
Lest you forget why we’re all on Facebook in the first place, contributor Mark Traphagen offers inspiring examples of brands harnessing the organic power of the soc
19 April, 2018Want to Be the SEO Rock Star that Everyone Looks Up To?
Become an SEO rock star: Evolve your SEO skill set Bobby Lyons lists areas of marketing and technology you need to master to be at the top of your game. During my
10 April, 2018When it comes to marketing, it pays to think like the big guys
Marketing technology lets small brands execute campaigns modeled on elaborate international product launches. Contributor Chuck Moran explains how. When it comes to marke
09 March, 2018Retailers with shopping apps now see majority of e-commerce sales from mobile
E-commerce is now a truly cross-device experience. For many retailers, mobile traffic equals or exceeds desktop traffic. Now, according to Criteo’s latest commerce report
26 February, 2018Checklist for moving from one site to another
Monitoring web migrations: A checklist What to monitor during a web migration and tips on how to fix issues so you don’t lose traffic and rankings Whether it is a
14 February, 2018Making 2018 a Great Year for Your Email Marketing Program
New budgets, new goals and new challenges. It brings both a temporal reset and a financial reset, which makes it a great time to take stock of what you have and prioritiz
02 February, 2018Tips to Get Your Social Media Ads Right
Are your social media ads missing the mark? Peter Minnium outlines eight tips and tricks to help you connect with your audience and build a community of loyal followers.
30 January, 2018Marketing doesn’t drive revenue…
“Marketing doesn’t drive revenue — sales does.” Sound familiar? I can’t tell you the countless clients I have worked with who have made statements like that, illuminating
16 January, 2018Digital advertising in 2018: 5 trends to watch.
Evolving capabilities and changing regulatory dynamics will affect how marketers connect with and engage customers and prospects in 2018. Digital advertising in 2017 saw
21 December, 2017How To Nurture New Vs Existing Leads
Now that you’ve got your leads lined up, what’s next? Marketing Land’s Contributor Seth Price discusses how to segment brand-new from already existing l
11 December, 2017Marketing in a Distracted, Digital World
New market conditions call for new marketing strategies. In today’s world, digital media is so pervasive that it’s no longer considered unique; it’s a way of life. Virtua
04 December, 2017The State of Interactive Advertising
New formats are infusing digital ads with creativity that gets results. With the rise of mobile usage, brands have been challenged to figure out how to do more with less
27 November, 2017Updating, Revamping, Changing your Content Marketing Program in 2018?
To help you plan ahead and get your content marketing program in tip-top shape, here are a few predictions for the changes you can expect to see next year. We’re in the e
15 November, 2017Tips to Ramp Up Your Holiday Advertising
7 Tips for getting the most out of your holiday paid search ads. It’s never too early to start thinking about holiday advertising, as Q4 is the biggest quarter for many
09 November, 2017SEO Ranking Factors in 2017: What’s Important and What’s Not
What are the most crucial SEO Search Engine Optimization ranking factors these days? Panelists at SMX East discussed their findings and provided practical advice for putt
30 October, 201710 amazing steps for the success of your small business website
You don't get a second chance to make a first good impression, particularly on the web. Everything is just too prone to being rejected out of hand. In February 2012, Miss
21 July, 20165 Psychological triggers to create better designs by focusing on shallows
Even 200 T.V. channels fail to lure us, reading 2 pages of a book gets us fidgety, abbreviations rule our text messages, in short-reduced patience levels for every activi
21 July, 20166 Steps for a Surefire Lead Generation plan via Social Media Marketing
There’s no denying that some of the best and the most successful campaigns on Social media aim at tapping into a genuine sentiment that make us feel either happy, p
17 July, 201610 Ways to Optimize your Site for the Chinese Market
When was the last time that you dined at a Chinese restaurant, outside of China, say in Greece or Canada? Did you find forks, or chopsticks, or both on the table? Or did
16 July, 20166 Essentials for a Web Design RFP
As an agency receiving web design RFPs frequently, we can tell you that upfront inquiries like, "What would you charge for a website", can be a slippery slope. This is p
17 August, 20155 Mistakes in Your Industry Analysis that can eventually kill your business!
Putting the blame of failure on a strategy or tactic has become the norm. Even during a "what went wrong" session, people seldom think as far back as the market resear
15 July, 20155 Usability Secrets to Design a Nonprofit Organization’s Website
A genuine online presence is indispensable for taking the cause to the next level. All you got to do is let your website bare its souls, be the voice of those who've lost
12 January, 2015How to Weave a Stunning Header for a Healthcare Website using Minimal Images
Whether you're a curiosity struck, aspiring web designer or an experienced one, you can't wait indefinitely for inspiration to strike. For instance, if your client is
02 December, 2014How can non-technical users Differentiate between Average & Awe-inspiring Design
The question is of grave importance because 95% of people who consume designs are non-technical. For what it's worth, I too am not one, I'm a marketer. I have no form
30 November, 20145 entrepreneurial qualities that makes a designer worth hiring
Entrepreneurial qualities in people are an added advantage. No matter just a cog in the wheel, anyone with the right vision, creativity, and problem solving capability ca
09 September, 2014Google Panda 4.0: The Sniper Who Shot Down Poor Quality Content
Google Panda 4.0 descended on the web on 20th May 2014 with clear and precise objectives and with a sharper intent to unearth perpetrators of low quality content . Even
19 June, 20144 Lessons learnt by venturing inside a Web Analytics expert’s mind!
You may shrug off the responsibility of a site's success or smugly wallow in your creative abilities, thinking to yourself-what have I got to do with it? But that's the e
03 April, 2014Is your overly effective web design, getting in the way of engaging the user?
According to a Harvard report, websites that are perceived as attractive are also recognized as useful and credible. The question isn't about how easy or complicated is
26 February, 2014Tip 1 of 10 – Small Business Web Site Marketing Tips
We understand that as a small business you are very busy focusing on your core business, that finding time for website management is a bit challenging. However your websi
20 February, 2014Some Good, Old & Newfound Rules of Effective Brand Building on the Web
The internet offers brands a chance to interact, surprise, even flirt with their customers. It's important to embrace the change, be flexible and engaging. It will be
06 January, 2014How to ‘Not’ annoy visitors, alienate buyers & drive away people from your About Us page!
Be it us, be it our website, it's important to keep evolving; so keep tweaking your About Us page. Use plain but effective language to describe yourself. A one (or two) l
22 November, 20135 Blunders you dont want to commit in your website design
The web is a harsh place where a book is very often judged by its cover. No matter how rational your intentions are, just a few mistakes and your site can be written off
19 September, 20137 steps for ruining your new website experience
It's not just your small business which has to deal with it, many successful brands have been doing it for long. Many have broken the norms, gone out of the way to charm
31 July, 2013The art of Setting your Goal in Google Analytics
Google Analytics imparts flesh and bones (through detailed reports carrying fabulous graphs) to the progress of your venture, telling you one too many things including yo
01 July, 201310 Soft Skills your Web designer must possess
What's that one quality you want your designer to possess, apart from expertise? Ability to beat around the bush, rhetorics, having a "Jargonsized" lingo, a marked eloque
26 June, 20135 Essentials that Shouldn’t Escape You when you do your Design!
Skimmed through scores of design manuals. Spoken to experts, web design professionals. Selected, rejected color schemes a thousand times over but haven't yet the foggiest
14 June, 2013Warming up to the newest trends in Web design
Okay, so you like the good old jazz and don't prefer to fuse it with any other form of music, even if it sounds better. Well, up to you. A purist's pursuit is a purist's
04 June, 2013Penguin 2.0 emerges on the horizon
Matt Cutts has given out certain pointers for the latest Penguin refresh, about how it's going to reposition, re-align or better still streamline the search result flow b
22 May, 2013Is Social SEO the next big shift in SEO?
In the winter of 2010, Matt Cutts was asked a question by someone with regards to an article by Danny Sullivan (of Search Engine Land) about the importance of Social sign
16 May, 2013Calculating the Customer Lifetime Value
In this big, bad world- 70% people are insecure, 20% incompetent, 5% ignorant of these two kinds, 4 % are neither of these two kinds and remaining 1% are the only genuine
02 May, 2013SEO Pervades Talent Acquisition Strategy
The process of searching, short listing, assessing and hiring skilled and talented manpower for meeting organizational needs requires careful strategizing of the talent a
11 December, 2012Generalist Web designers are here to Stay
With web becoming complex-er, most generalist Web designers have been making a beeline into specializations and moving for roles such as content strategists, user experie
11 December, 2012Designing for the End-User
I have to accept that there are no dumb users, only dumb products, Timothy Prestero, CEO, Design that Matters. And those who think that users are dumb should really just
11 December, 2012New Minimalism in Web Design — Seeing Beauty in Basics
Where vast warehouse-like clutterings have become emblems of a web artists success, Minimalist web designers shun interfering with the basic properties of the objects. As
14 October, 2012Web Design: The Difference is in Small Details
Just as John Dulles, in one of his quotes said - A man's accomplishment can be said as the cumulative effect of his attention to detail; in a similar fashion in each of t
01 October, 2012Lead thy Web Design Project by the Art of Disciplined Listening
Listening well, (listening aren't you:) )...Isn't a skill that we're born with (o shucks!); and we must develop it in order to master it. Accomplishing any task, yes, it
09 July, 2012Design Thinking The Thinker’s Personality
Contrary to popular belief, you don't need to wear weird shoes or pink tassels over your head to be a design thinker. Nor are design thinkers necessarily created only by
03 July, 2012What should trump your User Experience Data or Intuition-driven Design
As much as it may sound jarring, the customer may not always be right. This is one of the top questions that surfaced recently when, Douglas Bowman, a top visual designer
18 June, 2012Google Penguin Strikes: Tobogganing the SEO Terrain
Another Google SEO Weather report ‘After Panda comes in the Penguin’ to cause a flurry of activity among webmasters and website owners. In its never-ending ef
11 June, 2012The Three levels of Visual Design and How Designers can apply these to build Emotion
We have long known that when people are anxious they tend to narrow their thought processes, concentrating upon aspects directly relevant to a problem. This is a useful s
18 May, 2012The Social-Emotional Interaction of Interface Design
Traditionally, interface designers have viewed their work primarily as the development of tools to facilitate the performance of information tasks. Similarly, users have
15 May, 2012Designing for Emotion
Emotional design has become a powerful tool in creating exceptional user experiences for websites When we see a well organized website with a professional, ‘clean l
15 May, 2012The Role of Google+ within the G-Universe
While time spent and activity on Google+ is dropping, these stats may not be as meaningful as they seem. Google needs user data. It is less concerned about people posting
30 April, 2012Blogs the Thing Reflecting on Text Context and 20 Odd Tactics to improve its Traffic
Part 4/4 Tactic # 16 Request your Readers to take a Survey Web surveys are easy to run, often produce high engagement and are great topics of conversation. Online tools s
09 April, 2012Blogs the Thing Reflecting on Text Context and 20 Odd Tactics to improve its Traffic
Part 3/4 Moving on to Part 3 of this blog, we uncover another set of 5 tactics to improve your blogs tactics and visibility Tactic # 11 Interact on other Blogs As blogger
09 April, 2012Blogs the Thing Reflecting on Text Context and 20 Odd Tactics to improve its Traffic
Part 2/4 If you’ve come here to find more juice ….we’re happy 🙂 If you haven’t propelled through our previous article, fret not, you can do so sim
04 April, 2012Blogs the Thing Reflecting on Text Context and 20 Odd Tactics to improve its Traffic
Part I/4 As we know it – writing a blog is really not about crafting luminous stories sentence by sentence, nor is it totally about grabbing the reader’s brai
03 April, 2012Effective Content-Centric SEO A Central component of Lead Generation Initiatives
A rich end-user experience is what search marketing always strives for. From results that include instant, real-time, and personalized information to pages that include b
27 March, 2012Re-imagining Classic SEO for Modern Businesses
If you are an entrepreneur who has built or wants to put together a website based on a monetization strategy, then it is a diffusing target where you always need to keep
19 March, 2012Coffee, Creativity & SEO
The search for meaningful distinction is a central part of any internet marketing effort. If marketing is seminally about anything, it is about achieving customer-getting
14 March, 2012Tracking by Numbers: Measuring and Proving Value in Web Design
Users have great expectations when they visit your Website. They increasingly want an experience that’s valuable, easy to use, aesthetically pleasing, and emotional
06 March, 2012HaHa! Damn! That’s FUNNNY — Humour Thy Blog
Most of us see only what we need to see. But, learning to include humour in our blogs can help examine situations in unconventional, sometimes even bizarre ways. Such exa
29 February, 2012The Pinterest-ification of Web-Site Design
Most of today’s eCommerce sites have a navigation bar that leads users to a narrowed-down category, and then displays items in that category. What if you think of t
23 February, 2012Embrace the New Rules for Word of Mouse!!
Just came across this great write up by David Meerman Scott that talks about the new rules of Viral Marketing and how the word of mouth (which he quite amusingly calls &#
01 February, 2012Don’t let your website behave like wall flower. Be proactive and let people find your website!
Got your new website done! Congrats! Sitting next to your phone, refreshing your inbox again and again, or opening the door every 30mins? Sorry to say but all this alone
30 January, 2012Creative Web Design – An Expression of Thoughts By IvoryShore Designers
Hello folks! It is a cold wet afternoon in Vancouver and our designers are keeping busy with work on several client projects. That’s when one of them feels this itc
25 January, 2012How Social Media Campaigns can Go Wrong. It did for McDonald’s!! Lesson to Learn.
Who could imagine that a giant corporation like McDonalds could ever land in soup with their social media campaign. Yes it did happen recently when a twitter campaign run
25 January, 2012Integrating Facebook Buttons on your Portals
Adding Facebook buttons on your website or blog can tremendously boost the traffic of your pages and even benefit your overall online promotions strategy. Go through the
21 January, 2012Google Search and the Power of +1
‘It’s a Google Thing’ Google+ hasn’t been in the social media realm for long. But, are we beginning to see the dotted lines connect between Google
17 January, 2012Why Web Analytics and Segmentation are Important to track Results
The web evolves constantly, round-the-clock. And Search engine marketing is an ongoing process. In order to create new ideas to help spread your brand exposure, you shoul
21 December, 2011Roughly 117 Million Searches are made for ‘Google’ in Bing
Even though Google controls 65% of the search market, there are still an alarming number of users who use Bing on a daily basis to get to Google. Every month, roughly 117
15 December, 2011The Internet Battlefield: Why should your Business care about ranking in Google?
Much as the most robust real estate markets in Canada, there is a land grab happening right now in the internet world. Site owners know that the success of their business
13 December, 2011Eye Tracking Methodology: Before a Click comes a Look
Marketing researchers have long used the eye-tracking technique to determine what features of product advertising and packaging attracts buyer attention. Advances in Eye
10 December, 2011Google+: Brands quick to Jump on Social Adoption Bandwagon
In its early phase following the announcement of Google+ pages, brands have been moving quickly to garner presence on its Google+ pages. Google+ pages, offering its users
05 December, 2011Social Advertising to Assume Mainstream Status
The next time you plan to plaster the online world RED with advertising or budget to spend the next thousand dollars on promotions, take a batted look, for the next-gen s
23 November, 2011Meet SEO Goals with Fresh Content
Search engine optimization is the key to a successful internet marketing campaign. While most web promotions service providers will promise you enhanced SEO based on keyw
07 September, 2011Optimizing Link Building Strategies
Among all your search engine optimization activities, off-page parameters such as link building are becoming more and more crucial to the success of achieving high search
05 September, 2011Checklist for a successful SEO campaign from start to finish
When a SEO Agency starts a Search Engine Optimization campaign, it does requires a fair amount of planning. An SEO campaign will get you better results over a period of t
02 September, 2011Top On Site SEO Parameters
The key behind ensuring higher rankings and the ability to be easily found on the internet is to first get a clear understanding of the SEO parameters placed by a SEO Com
01 September, 2011Content Strategy for Social Media
Creativity is the crux of any good social media strategy. Relevant, smart and interesting content that effectively projects what your brand represents and further motivat
31 August, 2011Leveraging your SEO Strategy through Effective Keyword Research
Your choice of keywords will play a crucial role in the success of any SEO campaign. Since the keywords you chose through your keyword research will make an integral part
30 August, 2011Content Chunking: Designing Precise, Engaging Web Pages
The Web is a large market, and your website a small store in it. Attracting and retaining people’s attention to your store is becoming more difficult than ever befo
12 July, 2011Why is ‘Search Marketing’ the Best Tool for Customer Acquisition
Acquiring a new customer can cost 5 to 7 times more than retaining an existing customer. With consumer confidence still low after the recession, all marketers are turning
06 July, 2011Advantages of Joomla
Joomla! Content Management System (‘or CMS’) is a powerful tool that enables easy control and presentation of your website. Joomla!-powered Web sites with its
04 July, 2011Sign-Up Forms – Just became uncomplicated 🙂
You arrive eager to dive in and start engaging and what’s the first thing that greets you? A Form. You are required to give us your email address, input not one, bu
28 June, 2011It’s not just about Google – Alluring Visual Contrasts for Landing Page Conversions
A visually alluring Landing Page Design can be important for two reasons. For one it is likely to be your first and best opportunity to start a conversation with your vis
03 June, 2011What is Internet Marketing? Is it for your business??
Well, you must be quite aware of the word ‘Marketing’ and how it is the mantra for the success of your business. Marketing is what drives your business, bring
15 January, 2011A Research by Ivory Shore: 600 firms competing in Web Design Industry out of 33,000 in Canada
Latest research by Ivory Shore, an Internet Strategy, Internet Marketing & Web Design firm highlights the commoditization of Web Design market yet how some companies
05 January, 201115 Other Lesser Known Social Networking Sites
Mesmerized by the explosion of use of Facebook, Twitter, LinkedIn, MySpace and other forms of social networking sites? Well, Harvard genius Mark Zuckerberg isn’t th
08 December, 2010Using Flickr as an Internet Marketing Tool
Whenever we talk about the interactive nature of images; we can relate to Yahoo owned Flickr, the world renowned image and video hosting web enabled suite. Developed with
02 November, 2010Sentiment Analysis: Helps Improve Your Business
Sentiment analysis has been the most debated topic in the blogosphere. Is it accurate? Is it a methodology? Or a trend used by brands or businesses to increase business a
01 November, 2010Transformation in SEO Industry via Social Search Sites
Microsoft’s search engine has announced an agreement with Facebook and Bing to know the opinion of its searcher’s friends and know about the number of ‘
19 October, 2010Why Your Clients want Geographical Optimization
Search Engine Optimization has to be geographical optimized to attain a higher position in the local/ country search engine like SEO Vancouver for site of Canada. Many se
19 October, 2010
