According to a Harvard report, websites that are perceived as attractive are also recognized as useful and credible. The question isn't about how easy or complicated is to achieve it, it's about how far you are willing to meaningfully entertain your audience. For a...
We have long known that when people are anxious they tend to narrow their thought processes, concentrating upon aspects directly relevant to a problem. This is a useful strategy in escaping from danger, but not in thinking of imaginative new approaches to a problem. On...
While time spent and activity on Google+ is dropping, these stats may not be as meaningful as they seem. Google needs user data. It is less concerned about people posting status updates every five minutes than they are about making sure people are 'signed in' as they...
A rich end-user experience is what search marketing always strives for. From results that include instant, real-time, and personalized information to pages that include blue links, video, images, news, press releases and real-time social media content marketers as well as Search Engine Optimization Consultants are now...
The search for meaningful distinction is a central part of any internet marketing effort. If marketing is seminally about anything, it is about achieving customer-getting distinction by differentiating what you do or how you operate. An iconic figure in the world of marketing once said 'Nothing...
Just came across this great write up by David Meerman Scott that talks about the new rules of Viral Marketing and how the word of mouth (which he quite amusingly calls 'word of mouse' :) ) is a great tool to spread your ideas for...
Hello folks! It is a cold wet afternoon in Vancouver and our designers are keeping busy with work on several client projects. That's when one of them feels this itch to express this sudden wave of thoughts and imagery floating inside her head. She looks...
Who could imagine that a giant corporation like McDonalds could ever land in soup with their social media campaign. Yes it did happen recently when a twitter campaign run by McDonalds backfired on them. People began sharing wrong #McDStories. Definitely the fast food giant isn't...
The next time you plan to plaster the online world RED with advertising or budget to spend the next thousand dollars on promotions, take a batted look, for the next-gen social networks now seem to have cemented their place in advertising. More marketers than ever...
A visually alluring Landing Page Design can be important for two reasons. For one it is likely to be your first and best opportunity to start a conversation with your visitor. Next, it can receive visitor traffic from a narrowly defined channel through a single...