You don't get a second chance to make a first good impression, particularly on the web. Everything is just too prone to being rejected out of hand. In February 2012, Missouri University of Science and Technology conducted an eye tracking study with some of its...
There's no denying that some of the best and the most successful campaigns on Social media aim at tapping into a genuine sentiment that make us feel either happy, proud, inspired, hopeful, compassionate or something else. It isn't just pure luck that 54% of B2B...
When was the last time that you dined at a Chinese restaurant, outside of China, say in Greece or Canada? Did you find forks, or chopsticks, or both on the table? Or did it seem odd asking for a chopstick, since you were in a...
As an agency receiving web design RFPs frequently, we can tell you that upfront inquiries like, "What would you charge for a website", can be a slippery slope. This is primarily because clients coming from sundry industries are often unaware that web design projects vary immensely...
Putting the blame of failure on a strategy or tactic has become the norm. Even during a "what went wrong" session, people seldom think as far back as the market research they did. But scratch the surface, and you'll realize not everyone has got their...
A genuine online presence is indispensable for taking the cause to the next level. All you got to do is let your website bare its souls, be the voice of those who've lost a part of themselves! Right from making people aware of the cause to...
Whether you're a curiosity struck, aspiring web designer or an experienced one, you can't wait indefinitely for inspiration to strike. For instance, if your client is a Health practitioner, your design can't be too jazzy, but it should still stand out. Here we'll undertake a simple experiment...
The question is of grave importance because 95% of people who consume designs are non-technical. For what it's worth, I too am not one, I'm a marketer. I have no formal training in designing, but I've developed a designing sense over the years. I have...
You may shrug off the responsibility of a site's success or smugly wallow in your creative abilities, thinking to yourself-what have I got to do with it? But that's the easy way out! On the other hand, there are a plethora of KPI's in Analytics that...
The internet offers brands a chance to interact, surprise, even flirt with their customers. It's important to embrace the change, be flexible and engaging. It will be even better if there's a deeper thought behind your web design strategy. During 2012, DC comics...