Your website isn’t just a showcase—it’s a powerful tool to attract homeowners and guide them toward exploring your services. A renovation company in Calgary leveraged clear service pages, high-quality visuals, and smart marketing strategies to engage visitors. Their website highlights their full range of services and...
While you don’t want to design a website for all five senses — because that would most certainly lead to sensory overload — you can use individual senses to strengthen the experience visitors have. Let’s take a look at five ways you can use the...
Your topic should be something your users and followers want to learn about with a clear call to action and flexible messaging to recreate the topic on multiple platforms. Have you ever started to write a new social media post, record a YouTube video or some...
For most, LinkedIn Ads works best if you focus on getting people into your funnel -- not on getting them to buy today. When it comes to B2B marketing, there are a lot of reasons to love LinkedIn. There’s no other social media platform quite like...
Your reputation is tied to your IP and your domain, thus, both have to be properly configured and protected. During a Q&A at a recent event, I was asked which was better: dedicated or shared IPs. This is a great question because there are many factors...
Discovery campaigns are available to all advertisers globally. Discovery ads serve automatically across YouTube, Discover and Gmail. Google introduced two big image-driven ad tests at its Google Marketing Live event last year. Gallery ads for Search campaigns didn’t make it and are set to shuffle off this summer, but Discovery...
Marketing leaders strive for one-to-one personalization, but fall significantly short in most cases. Stamford, CT (Mar. 11, 2019) – While most marketing leaders continue to strive for one-to-one personalization, achieving this type of tailored messaging falls short, causing most personalization efforts to fail, according to Gartner,...
Use the hierarchy of your site's technical SEO needs to understand its technical growth and actualization — and uncover what to do next to improve it. What makes a site become the best site it can be? Healthy, functional sites that have reached their full SEO...
A wrap up of this year's social media advertising highlights. After suspending Cambridge Analytica from its platform in March, Facebook’s data management issues remained the lead social media news story throughout 2018. The company’s constant stream of user privacy challenges left little space for other social platforms to...
Armed with data and insights, Watson Marketing empowers marketers to know their customers better than ever and help drive loyalty. Sponsored Content: Provided By IBM With Insider Studios on November 14, 2018 at 7:30 am In the summer of 1956, 10 scientists and mathematicians gathered at New Hampshire’s...